Apple Bubly Jeans
Apple Bubly Jeans reintroduced Apple Bubly through a playful Y2K-inspired collaboration with Nelly’s iconic Apple Bottoms brand, turning a limited fall flavor into a cultural moment. As one of the creative leads, I helped shape a social-first campaign that blended parody, creator humor, and limited-edition merch to make the launch feel self-aware, nostalgic, and unmistakably bubly. The work generated over 1.6 billion earned media impressions across 250+ placements, including People, Forbes, Ad Age, and Complex, marking the brand’s biggest earned moment since its 2019 Super Bowl debut. Creator-led storytelling drove over 14 million impressions, with engagement rates reaching 18 times brand benchmarks. Meanwhile, a modest paid social investment delivered a 48% TikTok engagement rate, significantly outperforming category norms. The limited Apple Bubly Jeans drop sold out entirely, proving the idea could turn cultural buzz into real demand.
Creative Director: Ari Alius, Eddie Barrous Copywriter: Kai Fields
Girls During Apple Season Be Like…
‘Tis the season…of apple bubly.
We collaborated with viral comedian Trey Kennedy to bring Apple Bubly Jeans to life in a hilarious music video-inspired skit that broke the fall girl algorithm. This video, along with a creator-led UGC campaign, kicked off apple season and gave our LTO the legs it needed to cut through the falling leaves and gain some jaw-dropping attention online.
Get Low with Apple Bottoms and bubly
Sometimes brand collabs can be a stretch. Sometimes they’re a perfect fit. Apple Bubly Jeans was both.
Thanks to this campaign, I had the honor of reimagining a song that lives rent-free in the minds of millennial club-hoppers across the globe: Low by Flo Rida featuring T-Pain.