Apple Bubly Jeans
Winner of the Food and Beverage Marketer of the Year 2026, FAB Gold, & ANA In-House Excellence Award for Best Rebrand/New Product Launch, Apple Bubly Jeans reintroduced Apple Bubly to the world with the swag it needed to take over the internet Fall 2025—generating over 1.6 billion earned media impressions across 250+ placements including the likes of People, Forbes, AD Age, and Complex. What began as a silly Slack I sent to my ACD during my first briefing call with bubly, exploded into a cultural moment among millennial moms everywhere, which, quick reminder, I am not.
I owned this idea from conception. I wrote the remix to the song that captured a generation, Lo” by Flo Rida. When T-Pain fell through, I suggested we work with the hilarious Trey Kennedy on the music video and wrote the script for the sketch he posted on YouTube. I worked with our influencer team to create a brief to send out to partners to create UGC promoting the launch. Although I am not a millennial mom, Apple Bubly Jeans was my baby.
In the end, Nelly got his moment, the jeans sold out, and Apple Bubly was back on everyone’s minds (although it was never back on the shelf; don’t know why, above my pay grade).
Creative Director: Ari Alius, Eddie Barrous Copywriter: Kai Fields
Girls During Apple Season Be Like…
‘Tis the season…of apple bubly.
We collaborated with viral comedian Trey Kennedy to bring Apple Bubly Jeans to life in a hilarious music video-inspired skit that broke the fall girl algorithm. This video, along with a creator-led UGC campaign, kicked off apple season and gave our LTO the legs it needed to cut through the falling leaves and gain some jaw-dropping attention online.
Get Low with Apple Bottoms and bubly
Sometimes brand collabs can be a stretch. Sometimes they’re a perfect fit. Apple Bubly Jeans was both.
Thanks to this campaign, I had the honor of reimagining a song that lives rent-free in the minds of millennial club-hoppers across the globe: Low by Flo Rida featuring T-Pain.