Get Your Money Right
Since 2023, I have been a part of the Social Pod at SoFi, creating edu-taining financial content across Instagram, TikTok, X, and YouTube. I specialized in scripting, casting, and concepting on-the-ground activations at partner events and storytelling around personal finance. In my time with the brand, we’ve grown to 192k followers on Instagram and 172.8k followers on TikTok. My partner and I owned the creative process on all assigned projects from ideation to production, collaborating with partners across departments to ensure a quality piece of entertaining content was crafted.
Art Director: Payton Lowry-Sanders Copywriter: Kai Fields
Money Mic *
Money Mic *
Ever wonder what your favorite celebs think about their spending habits? The SoFi Money Mic is here to get to the bottom of all your juicy A-list money gossip. These are some of our most engaging content series, averaging 427k views per video on Instagram.
Beyoncé at SoFi Stadium*
Beyoncé at SoFi Stadium*
We don’t just cover sports; we activate anytime something major is happening at SoFi Stadium. When Queen Bey came to town, her hive flew in from across the globe to buzz in her honor.
I led the scripting for event coverage, from concept to final cut, collaborating with producers and on-site talent.
Yes, I got to go to the concert, and yes, it changed my life.