A Taste With The Royals: City Love Edition
Pepsi Dig In + MGM brought the heat to Vegas with Restaurant Royalty, a game-changing program that puts the power in the hands of the people. Foodies from across the country cast over 5,000 votes to crown their favorite restaurants, earning them an exclusive monthly residency at MGM Resorts in Las Vegas. 5 incredible chefs, 5 standout restaurants, 5 cities bringing their A-game to the Vegas food scene. To promote the restaurants and the residencies, we created A Taste With The Royals: City Love Edition, a long-form content series where we dive deep into each chef’s journey, the signature dish they’ll showcase in Vegas, and what it means to bring their hometown flavors to a brand-new audience. To sustain the series, we also created special moment assets and teasers that live on Pepsi Dig In’s social media handles. It’s not just a moment, it’s a movement.
Creative Director: Eddie Barrous Copywriter: Alicia Araujo, Kai Fields
SacrAmento
We stopped by Q1227 with @bayareafoodz to meet the one and only Chef Q and find out why his namesake is the talk of Farm to Fork Capital of America.
Los Angeles
We brought @blackfoodie with us to Leimert Park in Los Angeles to connect with Chef Mell and his famous Taco Mell. This hole-in-the-wall is reimagining Latin food in a whole new way, making it a must-stop for anyone passing through LA.
Houston
We took off to the Lone Star state with @greedygirlsguide to visit Chef Sienna and take a bite out of her famous wings.
New York City
In this episode, we head to the Big Apple with @flavorbehavior to try out some big flavor. We visit Chef Brittany Williams to see how she’s flipping Caribbean flavors into a new taste all her own.
New Orleans
The last stop on our food tour was The Crescent City, New Orleans. We took @kortlynnjenae to the world-famous Vyonne’s to give her creole sensibilities a pressure test, and she passed with flying colors, baby!
Super Bowl LIX: NOLA Eats Deserve Pepsi
Pepsi set out to show that unforgettable food experiences can build brand equity, drive trial, and create lasting connections with consumers. And what better place to prove it than the vibrant city of New Orleans during the Super Bowl? To bring this vision to life, we teamed up with “Deliciousness Expert” Action Bronson and NOLA’s own cultural powerhouse, Larry Morrow, aka Mr. New Orleans, to generate buzz around the Pepsi NOLA Eats Fest. The social campaign proved to be a hit, racking up over 500K organic views and igniting excitement across the community.
Creative Director: Eddie Barrous Copywriter: Alicia Araujo, Kai Fields