Richer Lives BY SOFI
Money conversations can be awkward, but if we’re going to help people get their money right, we have to start talking. Starring financial influencer and self-proclaimed ‘Wall Street Girlie’ Vivian Tu (@your.richbff), Richer Lives is a talk show where celebrities across all categories sit down and share stories about their personal finance journey.
Richer Lives' success has made SoFi the most subscribed-to financial institution on YouTube. Currently, we have 222k subscribers and are in production of our 6th season of Richer Lives. If you’re wondering what a copywriter does on a talk show, I wrote the interview questions and crafted cut-down clips and go-to-market assets to promote each episode to our audience.
Director: Jackie Linayao Art Director: Katy Wells Copywriter: Kai Fields
Gabby Douglas
We sat down with the Olympic phenom to talk about how she spends her timeoff the mat, her life living at homeon a compound, and the real expenses behind bringing home the gold.
Tony Hawk
In this episode, the Godfather of modern skateboarding drops in to chat about being a teenage millionaire, longevity in his career, and the future of his beloved sport.
Adrienne Bailon-Houghton
We hosted Cheetah Girl and teen icon Adrienne Bailon-Houghton to talk about her rise to fame, the financial pressures of child stardom, and her $1,000,000 journey to motherhood.
Cam Brink
SoFi partner and WNBA rising star Cam Brink stopped by Richer Lives to talk hoops, income disparity, and her off-season injury recovery.
LaLa Anthony
For the final episode of the season, we had the honor of hosting pop culture icon Lala Anthony to talk about her work in prison reform, her journey to success, and raising a men’s college basketball phenom.